Bah Bah Black Sheep

Bravo to the new Harley ad, a fine tribute to the lifestyle and attitude of devout Harley riders, all without one product shot.


2 Responses to “Bah Bah Black Sheep”

  1. Borix Says:

    i don’t know how i feel about this one…The tag “Live by It” means something else to me than depicting the black sheep. What is a black sheep? Someone who is the black sheep doesn’t fit into a group or family because their behaviour or character is not good enough. How does this idea of “Live by It” fit with black sheep?

    Moreover, if using the black sheep is supposed to communicate “not fitting in” as I think they’re trying to communicate as a value shared by (prospective) Harley Owners-why do the black sheeps flock together? In this view, sheep, regardless of color, still act like sheep, so live by that….

    “Live by it” is so much richer. Have you ever felt out of place because you are into something that others are not but still kept on because that’s crucial for you?

  2. Borix Says:

    Regardless, it is a sweet ass spot though.

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