A Wolf in Penguin’s Clothing?

I have to disagree with the stellar KC folk over at American Copywriter on their recent dismay at the tie-in Happy Feet has with the Flu Facts website. Sure, it might seem a bit too much to partner with Roche on a site promoting flu shots for kids. But I don’t think encouraging flu shots is a bad thing, and I think this is a wisely placed media target.

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