1 Million Inches

Brendon Keenan at Resource Interactive contributed to this effort from Pantene Pro-V: the goal of 1 million inches of hair to assist women who experience hair loss due to cancer treatment. Certainly a worthy cause and money well-spent, a place more brands should be. And it beats seeing a 30 second spot with an effeminate hairdresser talk about why you’ll get more bounce and volume.

View it here: http://www.beautifullengths.com/en_US/index_home.jsp

bkg_million_inch_flash.jpg

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